My research practice is grounded in interdisciplinary UX inquiry, combining humanistic geography, phenomenology, and human–technology–world relation studies to explore how digital environments shape perception, behaviour, and sense of place. I specialize in examining how users experience hybrid (physical–digital) environments, with a strong focus on meaning-making, attachment, and mediated interaction.

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My doctoral research investigated sense of place in digital and hybrid environments, focusing on how digital platforms and emerging technologies (including XR systems) reconfigure spatial experience and human–technology relationships.

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Research Expertise

I have extensive experience across multiple research methodologies, with a particular emphasis on:

• Qualitative research design and analysis (thematic, and phenomenological approaches)

• Quantitative research methods, including survey design and data interpretation

• Primary research execution, including fieldwork and digital ethnography

• Semi-structured and in-depth interview design and facilitation

• Auto-ethnographic and reflective UX research approaches

• User experience analysis within digital platforms and hybrid environments

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Research Focus Areas

My work is centred on understanding how humans construct meaning in digitally mediated contexts, specifically through:

• Sense of place in digital and hybrid environments

• Human–technology relationships and technological mediation

• Spatial perception in digital platforms and social media environments

• The role of interface design in shaping user experience and behaviour

• Extended reality (XR), augmented reality (AR), and emerging spatial computing systems

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Methodological Approach

My approach to UX research is iterative, interpretive, and user-centred. I design research frameworks that move beyond surface-level usability testing to explore deeper experiential structures, including cognition, affect, and spatial awareness.

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A key component of my practice includes the development of research instruments such as interview guides and open-ended questioning frameworks, designed to surface nuanced user narratives and lived digital experiences. This allows for rich qualitative insight that can be translated into design-relevant findings.

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Research Contribution

My doctoral work culminated in a theoretical model of sense of place in hybrid environments, integrating social, physical, and digital dimensions. This framework contributes to UX and HCI research by providing a structured way to understand how meaning, attachment, and presence are formed in digitally mediated environments.